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Privacy policy

Privacy Policy and Cookies

HES-INOVAÇÃO, LDA. (hereinafter referred to as “HES-INOVAÇÃO”) recognizes the fundamental importance of protecting privacy, security and data for our customers and partners.

This privacy statement informs you of our privacy practices and the choices you may make about how we collect and use information about you, including information that may be collected from your online activity, use of Devices and information provided to HES-INOVAÇÃO. This privacy statement applies to the Web pages, domains, services, applications and products belonging to HES-INOVAÇÃO.

This privacy statement does not apply to applications, products, services, web pages or third party social networking features that may be accessed through links that we provide in the HES-INOVAÇÃO services for your convenience and information. Access to these links makes you leave the services of HES-INOVAÇÃO and may result in the collection or sharing of information about you by third parties. We do not control, endorse, or make statements about these third-party web pages or their privacy practices, which may differ from ours. We encourage you to review the privacy policy of any site with which you interact before allowing the collection and use of your personal data

Our Privacy Principles

Lawfulness, loyalty and transparency

We treat personal data in accordance with the law and with transparency and loyalty to you. Our data processing activities are carried out: 1) with your consent; 2) in order to fulfill our obligations to you; 3) for the legitimate purpose of exercising our activity, promoting innovation and providing a continuous customer experience; Or 4) Otherwise, according to the law.

Notification and choice of data usage

We are transparent and offer you a clear notification and the choice of the types of personal data collected and the purposes for which they are collected and processed. We will not use personal data for purposes that are incompatible with these principles, our privacy statement or specific notices associated with HES-INOVAÇÃO services

Data access

We provide you with reasonable access together with the possibility of reviewing, correcting, modifying or deleting the personal data you have shared with us.

Data integrity and limitation of purposes

We only use personal data for the purposes described at the time of collection or for additional purposes compatible under the law. We take reasonable steps to ensure that personal data is accurate, complete and up-to-date.

Data security

To protect personal data against unauthorized use or disclosure, we implement information security controls in our own operations and offer market-leading products and solutions with high levels of security protection from Data.

Accountability for subsequent transfers

We recognise our potential responsibility for transferring personal data to third parties. Personal data will only be shared when third parties are bound by contract to offer equivalent levels of protection.

How we use the data

We collect and use personal data to manage your relationship with HES-inovation and to better serve you by customizing your experience and interaction with us. Examples of how we can use your data include:

Customer Experience

Continually offer you a customer experience by keeping your contact and registration data rigorously, providing comprehensive customer support, proposing products, services and functionalities that might interest you and allowing you to participate in Competitions and surveys. We also use your data to provide a personalised experience, customize the HES-INOVAÇÃO services and communications that you receive and create recommendations based on your use of the HES-INOVAÇÃO services.

Transaction support

Help complete transactions and orders for services, manage your account, process payments.

Administrative communications

Communicate with you about HES-INOVAÇÃO services. Examples of administrative communications may include answers to your questions or requests, service completion or warranty-related communications, notifications with security reminders, or applicable business updates related Mergers, acquisitions or sessions.


Maintain the integrity and security of our web pages, products, features and services and prevent and detect threats to security, fraud or other criminal or malicious activity that may compromise your information. When you interact with us, we will also take reasonable steps to verify your identity, such as requesting a password and a user ID, before granting access to your personal data. We can also maintain additional security measures, such as CCTV, to protect our physical locations.

Commercial operations

Conduct normal business operations, including recruitment, verification of your identity, making credit decisions if you ask for credit, conduct commercial and analytical research, report and business management, staff training and objectives of Quality assurance and approach programmes.


Offer personalised promotional proposals (according to your privacy preferences) on the services of HES-inovation and other Web pages of selected partners.

Law compliance

Compliance with applicable laws, regulations, judicial decisions, governmental law enforcement requests, to properly operate our services and products and to protect ourselves, our users and our customers, and to resolve Any conflicts with customers

Data we collect

Personal data is any information that personally identifies you, or from which it can be identified directly or indirectly. We may collect your personal data through your use of the HES-INOVAÇÃO services or during conversations or correspondence with the company’s representatives. The personal data we collect from you depends on the nature of your interaction with us or the HES-INOVAÇÃO services you use, but may include the following:

Information it directly provides

Contact Details – We may collect personal and/or commercial contact details including your name, surname, postal address, telephone number, fax number, email address and other similar contact information.

Account Data – We collect information, such as how you acquired or subscribed to HES-INOVAÇÃO services, your transaction, billing and service history, the HES-INOVAÇÃO services you use and any other information related to your account.

Location Data – We may collect geolocation data when it allows location-based services or when you choose to provide location-related information during product registration.

Security Credential Data – We collect user IDs, passwords, tips for passwords and similar security information required for authentication and access to the HES-INOVAÇÃO accounts.

Social media data – We can provide social networking features that allow you to share information with your social networks and interact with us on various social networking sites. Use of these features may result in the collection or sharing of information about you, depending on the functionality. We encourage you to review the privacy policies and settings on the social networking sites you use to make sure you understand the information that may be collected, used, and shared by those sites.

Other unique identifying information – Examples of other unique information that we may collect from you include product serial numbers, information that you provide when you interact in person, online or by telephone, or mail with our services, support services, or other customer support channels, or additional information that provided to us to facilitate the provision of HES-INOVAÇÃO services. You are not required to share the personal information we ask for, but if you choose not to share the information, in some cases we may not be able to respond effectively to any question you may have.

Information automatically collected on the use that makes the services of HES-INOVAÇÃO

Product usage data – We collect product usage data such as printed pages, print mode, media used, brand of ink cartridge or toner, printed file type (.pdf, .jpg, etc.), application used for printing (Word, Excel, Adobe Photoshop, etc.), file size, time stamp, and use and status of other printer consumables. We do not scan or collect the contents of any file or information that may be presented by an application.

Device Data – We collect information about your computer, printer and / or device, such as operating system, amount of memory, region, language, time zone, model number, date of first initiation, device age, device manufacturing date, version browser, computer manufacturer, connection port, warranty status, unique device identifiers, advertising identifiers and additional technical information that varies from product to product.

Application data – We collect information related to HES-INOVAÇÃO applications, such as location, software versions and update details.

Performance data –Print events, features and alerts used, such as “Low ink”, fax, scan, integrated web server and additional technical information that varies from product to product.

Website navigation data – We collect information about your visits and activity on our HES-INOVAÇÃO web pages and applications including the content (and any advertising) you view and interact with, the web page address from which you came, and other sequence behavior clicks (such as the pages you saw, the links where you clicked). Some of this information is collected using Automatic Data Collection Tools, which include cookies, web beacons, and embedded web links.

Anonymous or aggregate data – We may collect anonymous responses to questionnaires or anonymous or aggregated information about how our services are used. In the course of operations we may also apply a process of anonymization or pseudonymization to your data so that it is unlikely to identify you through the use of such data with the available technology

Third-party source information

We may also purchase data from third-party sources that we believe are credible and are publicly available or available on a commercial basis. This information may include personal information such as your name, address, e-mail address, preferences, interests, and certain demographic data. For example, personal data can be collected when you access our applications by signing in to social networks (for example, when you sign in to our applications using Facebook or other social credentials). The basic details we receive may depend on the privacy settings of your social network account.

To provide certain business-level services, your company’s contact information can be provided to HES-INOVAÇÃO through a designated entity of your business or company (such as a member of your IT department). We may also use information provided by you or your employer, together with information available from public domain sources, both online and offline, when necessary.

To ensure the accuracy of the data and to provide a superior customer experience by providing you with better personalized services, content, marketing and advertising, we may associate or combine the information we collect from the different sources described above. For example, we may compare the geographic information acquired from commercial sources with the IP address collected by our Automatic Data Collection Tools to derive their general geographic area. The information can also be linked through a unique identifier, such as a cookie or account number.

Children’s Privacy

HES-INOVAÇÃO does not knowingly collect information from children according to local law, and does not direct your web pages or mobile applications to children.

How we keep your data safe

To prevent unauthorized disclosure or access and to ensure proper use of your information, we use appropriate and reasonable physical, technical and administrative procedures to safeguard the information we collect and treat. HES-INOVAÇÃO retains the data as required or permitted by law and as long as the data continue to have a legitimate business purpose.

How we share the data

We will share your personal data as follows:

Share with service providers

We hire service providers to manage or support certain aspects of our business operations on our behalf. These service providers may be in other global locations and can provide customer support services, fulfill orders, deliver product, customize content, develop advertising and marketing campaigns (including digital and personalized advertising), provide IT services, provide mail, data hosting, debt collection and management or support for web pages. Our service providers are contractually obligated to safeguard any personal data they receive from us and are prohibited from using personal data for any purpose other than to provide the services according to the instructions of HES-INOVAÇÃO. We also take steps to provide adequate protection for any transfers of your personal data in accordance with applicable law.

Law compliance

We may also share your personal information when we believe, in good faith, that we are required to: (i) respond to duly authorized requests for information from law enforcement agencies, regulators, courts and other public authorities, including compliance with national security requirements or other law enforcement requirements; (ii) comply with any law, regulation, judicial notice, or court order; (iii) investigate and help prevent threats to security, fraud or other criminal or malicious activity; (iv) apply / protect the rights and assets of HES-INOVAÇÃO; or (v) protect the rights or personal safety of HES-INOVAÇÃO, our employees and third parties in goods or use HES-INOVAÇÃO assets when permitted and in accordance with the requirements of applicable law.

Share with other third parties

We may also share your personal information with: (i) credit reference and fraud prevention agencies; (ii) debt collection agencies (for outstanding debts with us); (iii) insurance provider if you have purchased an insurance policy from us (eg Assistance packages); or (iv) other third parties, such as our channel partners, with appropriate notice and consent. If you choose to provide personal information to other companies, these personal data will be treated in accordance with the privacy policy of these companies, which may differ from the policies and practices of HES-INOVAÇÃO.

Choose your privacy preferences

You have the option to subscribe to our communications related to specific HES-INOVAÇÃO services. You can also choose to receive general communications from HES-INOVAÇÃO and can select how these communications are delivered – eg via mail, email, telephone, fax, mobile device or online.

You can make or change the options for receiving general communications subscription at the data collection point or using other methods that are described in the following sections. These options do not apply to communications primarily for the purpose of administering the completion of orders, contracts, support, product safety notices, driver updates or other administrative and transaction notifications in which the principal purpose of these communications is not promotional nature.

Subscription communications

Subscription communications include e-mail newsletters, software updates, etc. which may be expressly requested by you or which you have consented to receive. After you request these communications, you may opt out of receiving them by using one of the following methods:

  • Select the “opt-out” or “unsubscribe” link in the email or follow the instructions included in each email subscription communication
  • Return to the Web page (s) where you initially registered your preferences and follow the instructions for dropping out. You can access many HES-INOVAÇÃO subscriptions on the website of the subscriber’s choice.
  • Contact our Data Protection Officer through the Data Protection Department. Give your name, contact information and specific information relevant to the subscriptions or marketing of HES-INOVAÇÃO that you want to stop receiving.

General communications

Our general communications provide information about products, services and / or support. This may include information about new products or services, special offers, customized content, targeted advertising, or invitations to participate in market research or compliance reviews.

You may opt out of receiving these general communications using one of the following methods:

  • Select the “Opt-out” or “Unsubscribe” link from the email or follow the instructions included in each email communication.
  • Write to Department of Data Protection. Make sure to give your name, contact information and specific information relevant to your privacy preferences.

How we use automatic data collection tools

We use and allow certain companies to use cookies, web beacons and other similar technologies (collectively “Automatic Data Collection Tools”) in our HES-INOVAÇÃO services. We do this to understand the use it makes of our HES-INOVAÇÃO services; enhance your user experience and enable custom features and content; optimize our marketing ads, and enable third-party advertising companies to help us present specific ads to their interests via the Internet. You can find more information about Automatic Data Collection Tools at: www.allaboutcookies.org.

Our use of cookies

Cookies are text files that contain small amounts of information that is transferred to your device, or more technically, to the browser you use on that device when you visit a site. The entity that places the cookies in your browser can then read the information in that cookie that you have defined. Cookies are usually classified as “session cookies” that are not on your device after you close your browser or as “persistent cookies” that are usually on your device until you delete them or even expire.

Different cookies are used to perform different functions that we explain below:

We use cookies that are essential – Some cookies are essential to allow you to move between our web pages and use their features, such as accessing secure areas of the web page. Without these cookies, we can not enable appropriate content based on the type of device you use.

We use cookies to remember your choices –These cookies allow us to remind you of the choices you have made on our web pages (such as your preferred language or region) and offer improved and more personalized features. These cookies can also be used to remember the changes you made to the size and font of the text and other parts of the web pages that you can customize. They can also be used to provide services you have requested, such as watching a video or commenting on a blog. The information that these cookies collect may be anonymised and may not follow your browsing activity on our web pages.

We use cookies to personalize your experience – We also use cookies to change the way our web pages behave or their appearance to customize your experience with information that we infer from your behavior on our web pages or the information we may already have about you by being, for example , a registered client. These cookies can be used to personalize our services received by you or the content, aspect and sensation that we transmit to you in the later sessions on our web pages. For example, if you personalize web pages or register products or services, a cookie helps the web page server to remember your specific information. The next time you visit our web pages, the information you previously provided can be retrieved so that you can easily use the features of the web page you have chosen previously. If you regularly use more than a device or a computer, we can turn on cookies to still receive a personalized online experience. We can also customize the information you see based on what we already know about you, so that you spend less time looking for things. With the use of cookies, each visitor to our site may have a web experience that is unique to each one.

We use cookies for performance and analytical purposes – We use our own cookies and / or third party cookies and other identifiers (such as web beacons) to see how you use our web pages and services in order to improve your performance and to develop them according to our customers’ preferences and visitors. For example, cookies and web beacons can be used to: test different designs and to ensure that we maintain a consistent look and feel through our web pages; follow and provide trend analysis on how our users interact with our web pages and communications; follow mistakes and measure the effectiveness of our promotional campaigns. We use Google Inc. Google Analytics, for example, to track the usage and activity of the web page.

Based on the above, we would like to inform you that we currently use the following cookies:

Name Cookie Type

(technical cookie / session or cookie analysis / navigation)

Domain Duration Own / from third parties
_gat Session hes-inovacao.pt 2 years Own
_ga Session hes-inovacao.pt 1 minute Own
_gid Session hes-inovacao.pt 1 day Own
WordPress Session www.hes-inovacao.pt 20 days Own

Other automatic data collection tools

When applicable, we ask for your consent to use cookies and other Automatic Data Collection Tools that store or access information on your device.


If you do not want to allow any cookies or if you want to allow only the use of certain cookies, consult your browser settings. You may also use your browser settings to withdraw your consent to our use of cookies at any time and delete cookies that have already been set. The browser help menu or the www.allaboutcookies.orgweb page contains comprehensive information on the process of dropping off in different browsers.

Please note that by opting out of certain categories of cookies, you may be unable to access certain features of our sites, or certain content or features may be unavailable.

If you have questions about our use of cookies, you may contact the Data Protection Department.

Web beacons

Since the web beacons are the same as any other request for content included in the recipe for a web page, you can not give up on these or decline them. However, you can disable web beacons on e-mail messages if you do not transfer images contained in messages that you receive (this feature varies depending on the e-mail software used on your personal computer). However, doing so does not always disable a web beacon or other automatic data collection tools in the e-mail message due to specific e-mail software capabilities. For more information on this, see the information provided by your e-mail software or service provider. Web beacons may also be ineffective in some circumstances by giving up cookies or modifying your cookie settings in your browser.

Embedded web links

If you do not want us to collect information about the links where you click, you can:

  • Change your choice of how you receive communications from us (that is, choose a text-based version of the message when available) or choose not to click on the links in the emails we send;
  • Delete the promotional icons preinstalled by HES-INOVAÇÃO on the desktop of your PC or choose not to click on them;

Exercise your rights and get in touch with us

You have the right to access any personal data that you have provided us with or about you. In addition, you have the right to withdraw any consent previously granted or to request the correction, modification, restriction, anonymisation or deletion of your personal data and to request an explanation of the treatment. In certain cases, your request may be rejected on the basis of a legitimate exception, such as where disclosure reveals someone else’s personal data or when we are legally prevented from disclosing that information.

Contact Us

We value your opinion. If you have any questions or concerns about our Privacy Statement, collection and use of your data or a possible breach of local privacy laws, please contact us:

Department of Data Protection
Rua dos Lagoeiros
Vale da Colmeia, Vale Sepal,
2415-644 Marrazes, Leiria,

Email: rgpd@hes-inovacao.com or in http://www.hes-inovacao.com/index.php/contactos/

All communications will be treated confidentially. Upon receipt of your communication, our representative will contact you within a reasonable time to answer your questions or concerns. We want to ensure that your issues are resolved in a timely and appropriate manner.

If we are unable to resolve your concerns, you have the right to contact your local supervisory authority.

Changes to our Privacy Statement

If we change our Privacy Statement, we will post the revised statement here with an updated review date. If we make significant changes to our Privacy Statement that materially change our practices and privacy, we may also notify you by other means, such as sending an email or by posting a note on our corporate web page and / or web pages before the amendments entered into force. This Privacy Statement was last updated in October 2018.